|April '02: It's sad, but true: it isn't possible to cover bandwidth costs through advertising. That led to a tip jar (Jan '02), and evolved to Premium Access (Feb '02). |
From 1998 through 2001 Modemsite (formerly 56k=v.Unreliable) was completely "free" - supported by banner advertising. January 2002: Bandwidth approaching 100gb/month! Advertising approaching zero.
The modest Premium Access subscription price - starting at $1. - works. But, most access to the site (bandwidth) still is served to non-subscribers. About 50gb/month. The advertising doesn't cover it.
The site evolves to limited access for non-subscribers: a number of pages display completely only to subscribers. (Example: the graphics-heavy Check Your Throughput page.) How much of the site remains available "free" with advertising is a balancing act. Currently, advertising provides support for 10-20gb bandwidth.
I'd prefer the good old days where ads paid the bills, but those days aren't coming back, and I am not going to have the site look like this. Premium Access at least keeps the site on the net.
PREMIUM ACCESS OFFERS:
Downloads - including some hard-to-get drivers
Forum56 - ask a question about modems - get help and support
Modemsite Complete - access all of the site contents: only a portion of some pages are available without Premium Access.
NO ADVERTISING - No banner ads, no pop-unders.